Product Manager, (USSD) at First Bank
- Location: Lagos
- Job Type: Full-time
- Deadline: 20th October, 2024
About First Bank
First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings.
With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services.
The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, risk management and leadership.
Responsibilities
- Deliver presentations on USSD Banking products, features and benefits to new and prospective clients as well as internal customers to promote sales and product development.
- Identify opportunities and obtain new mandates from Billers and Service providers to enrich the USSD Banking Service Bouquet of products.
- Maintain professional and technical knowledge by reviewing professional/industry publications (e.g. GSMA, Fintech, NCC, CBN) and establishing personal networks.
- Update product policy document with new products, processes and characteristics as necessary.
- Monitor product implementation and deployment with relevant stakeholders, and training of customer-engaging staff on new products and processes.
- Review and propose solutions and enhancements to product development and usage.
Research, Analysis and Reporting
- Analyze data of competitors, industry, existing and target markets
- Provide information for management by preparing short-term and long-term product sales forecasts, special reports and analysis.
- Identify opportunities for product innovation enhancements.
- Work with internal stakeholders and/ or external research agencies regarding product development and management
Product Planning and Management
- Prepare product documents including Market Requirement Documents and product use cases to drive product activity.
- Develop pricing strategies and product policies.
- Determine product packaging solutions.
- Manage and negotiate with support vendors.
Product Marketing
- Support and manage product event campaigns to generate product awareness and demand.
- Support sales team (Retail Banking & Public Sector) and Regional Officers with the necessary product knowledge (proposals/RFPs/RFEs and technical expertise.
- Prepare and conduct product presentations; develop sales tools and sales training materials.
- Provide inputs for marketing collateral development.
- Supply sales teams with latest research and marketing information.
Customer and End-User Support
- Manage product-related support, feedback and inquiries from users.
- Determine customers’ needs and desires by conducting research needed to obtain market information.
- Continuously review industry trends and client feedback to anticipate future market needs.
- Use market feedback to inform product refinement and guide ongoing development and management.
Job Requirements
Education
- Minimum Education:First Degree in any relevant discipline. Additional Professional Certification is an added advantage.
Experience
- Minimum experience: 4-6 years cognate experience (Financial Services/Telecommunications).
Key Competency Requirements
Knowledge
- Customer Relationship Management
- Relevant Regulatory Policies/ Guidelines
- Project Management
- Industry Knowledge – global trends of mobile payments and financial inclusion
- Product strategy, development and management
- People Management
- Product life cycle management
- Financial and planning strategy
- Problem solving
Skill/Competencies
- Business / Product Development
- Channel Management
- Client Industry Knowledge
- Data Gathering and Analysis
- Numerate / Analytical Skill
- Computing (MS Suites)
- Presentation/ Negotiation Skills
- Planning and organizing
- Communication Skill (Written and Spoken)
- Technical skill
- Collaboration
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